Speaker: Dr Karen Sutherland, Senior Lecturer in Public Relations, University of the Sunshine Coast

Dr Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, holds curriculum development responsibility for the social media and is a Senior Fellow of the Higher Education Academy. As the 2020 winner of the Social Media Marketing Institute's Best Social Media Educator of the Year, Karen is also the author of Strategic Social Media Management - Theory and Practice by Palgrave Macmillan, co-author of Public Relations and Strategic Communication by Oxford University Press and Co-Founder and Social Media Specialist at digital marketing agency, Dharana Digital. Dr Sutherland has presented her research at conferences and industry events in Australia, New Zealand, Portugal, India, the UK and the USA, led Social Media Study Tours to Vietnam, Hong Kong and India and regularly delivers social media workshops and coaching sessions to clients from a range of industries within Australia and around the world.

Topic: Promoting research via social media

Abstract: Social media can be an effective communication channel in today’s academic world to engage with and create impact with a wider non-expert community. This workshop will help to provide practical advice for researchers on how to use social media to connect with others and profile their projects.

This session will cover the following:

  • Pros & Cons of Social Media
  • Important Considerations
  • Barriers for Researchers
  • Best Platforms to Communicate Research
  • Tips for Communicating Research
  • Coping with Negative Responses on Social Media
  • Who to Follow on Social Media
  • Why Engagement is Key and How to do it

The Research Seminars will now be held online via Zoom, available only to University of Queensland staff and students. 

Please visit StudentHub to book online. 

About Research Seminar Series

The School of Languages and Cultures Research Seminar Series provides an opportunity to hear from the School's researchers as well as visitors on a range of topics from the following research areas: Linguistics, Second Language Studies, Studies in Culture, and Translation and Interpreting

Research Seminars are only available for UQ students and staff.