'Representing Brazil'

This seminar aims to bring together researchers and PhD candidates from the fields of sociology, history, education, language, literature, media and/or communication studies whose study  the representation of Brazilian cultural identity.

Paper 1:

By Gabriela Lunardi (PhD candidate QUT)

Gabriela Lunardi is a PhD candidate at Queensland University of Technology (Digital Media Research Centre). She completed an MPhil with the DMRC in 2018, and graduated with a Bachelor of Communication (Advertising) from PUC-RS University, in Brazil, in 2013. Gabriela’s current research focuses on Brazilian popular culture on YouTube.

Title: Re-imagining Brazilian identity on YouTube

Abstract: In Brazil, the national identity has long been shaped by television, especially by the telenovela, the most popular television genre in the country. Following hegemonic discourses which see European societies as models (Sodré, 2015), the representations of Brazil on telenovelas have been typically portrayed by upper-class, white families from Rio de Janeiro and São Paulo (Hamburger, 1997). The reality of Brazilian society is, however, quite distant from this portrayal. Most Brazilians belong to the working and poor classes and are negros (“black”) or pardos (“brown”) (Oxfam Brasil, 2017). Moreover, the portrayal of marginalised social groups such as lower-class communities, non-white families, and nordestinos (“North-easterners”) have either been neglected or stereotyped in telenovelas (Carter, 2018; La Pastina, Straubhaar, & Sifuentes, 2014). With the growth of the Internet and audio-visual platforms such as YouTube, however, new forms of representing Brazil are emerging. By conducting a trade press analysis on Brazilian YouTube, as well as a cultural analysis of the 50 most popular Brazilian YouTube channels, this
research suggests that YouTube has become a space where Brazilians can confront the hegemonic portrayals constructed in the telenovela. This research concludes that some of the most popular channels in Brazil – such as Canal KondZilla, Porta dos Fundos and Whindersson Nunes – are displaying authentic popular culture expressions from the Brazilian favelas, Afro-Brazilian communities and the North-East region. These channels are not only reaching a broad and socially diverse audience but also re-imagining the way Brazilian identity is represented in audio-visual media environment.

Paper 2:

By Dr Lilian Fleuri

Dr Fleuri holds a PhD in Critical Translation Studies from the Universidade Federal de Santa Catarina (Brazil) and is a casual lecturer in Latin American Cultural Studies at the University of Queensland. Dr Fleuri is also the President of ABRASSO (Australia-Brazil Association QLD), and the founder director of project Raizes Brasileiras, the Brazilian community language school in Brisbane.

Title: Community organization of the Brazilian diaspora in Australia and the promotion of Portuguese as a community language

Abstract: The number of Brazilian born people living in Australia has considerably increased in the past two decades (DIC 2016), becoming an immigration phenomenon of the 21st century. As many of them raise children in Australia, language maintenance has been taken as an important and challenging issue that most Brazilian parents face. The questions that motivated this paper are two: how does the Brazilian diaspora in Australia organize itself into communities? How do Brazilian parents maintain the Portuguese language spoken with their children? Through a careful and methodical search on the internet, social media, Brazilian and Australian government websites, and articles on Brazilian diaspora and Portuguese as a Heritage Language (POLH) teaching, this paper describes the situation in Australia about the Brazilian diaspora and Brazilian community/ethnic schools. The outcomes of this study gives us an overview of the situation of the Brazilian diaspora and Portuguese as a community language (POCL) taught in Australia.

Paper 3:

By Nicole Mclean

Nicole McLean is a PhD candidate at The University of Melbourne (School of Languages and Linguistics) and University of São Paulo (Faculty of Law), as part of a joint-PhD program. She completed her double Master’s Degree in French Translation Studies at Monash University and Université Jean Moulin Lyon 3 in 2013, and graduated from La Trobe University with a Bachelor of Arts in 2010. Nicole’s research interests include social media, political movements, mass protests, culture wars, counterpublics and anti-corruption.

Title: Brazil: Street Movements as Media Vehicles of the Brazilian New Right.

Abstract: This thesis investigates the role of social media in the Brazilian political context and analyses popular discourses that circulated on Facebook in 2017, speeches at political protests in 2018 and interview discussions with leaders from the key movements of the New Right in Brazil. The movements are the ones that led the pro-impeachment protests in Brazil in 2015 and 2016 and include Movimento Brasil Livre (MBL), Revoltados Online, VemPraRua and NasRuas. However, my focus is specifically on their role post-impeachment and in the lead-up to Bolsonaro's election. Through the popular circulation of their social media content, the movements act as media vehicles that contributed to the formation of right-wing publics in Brazil, including punitive, neoliberal, conservative and anti-corruption publics.


About Latin American Studies Seminar Series

The aim of the Latin American Studies Seminar series at UQ is to create a space for independent researchers, post-graduate students and academic staff conducting research on Latin America in the humanities and social sciences in order to share the outcomes of their research.

If you are interested in presenting in our series, please contact either Dr Roberto Esposto or Dr Sol Rojas-Lizana.

Seminars are held regularly and are free to attend. UQ staff and students, staff and students from other universities, and members of the general public are welcome to attend. If you would like to be included on our mailing list, please contact the SLC Events team via email.

We look forward to seeing you at our first seminar of the semester!


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